By Digiday Awards • January 28, 2025 •
This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in creating memorable narratives across diverse formats. Each winner showcased remarkable brand visibility and a lasting impact, demonstrating how thoughtful strategies can leave a profound impression on audiences and elevate brands to new heights.
Epsilon’s collaboration with Currys set a benchmark in retail media. The campaign earned the Best Use of Retail Media award, by employing a full-funnel strategy combining display, online video and CTV to engage tech enthusiasts. Leveraging Currys’ first-party data and Epsilon’s CORE ID, the campaign built awareness and drove online and in-store sales. The strategy led to a 46% increase in conversions with an ROI of 3x and boosted in-store sales by 20%, attracting 56,000 visitors to Currys locations. This innovative approach positioned Currys’ TechHunters as a groundbreaking retail media solution, seamlessly blending audience targeting with measurable sales impact.
T Brand Studio’s international editorial team, part of New York Times Advertising, has set a new standard for branded content and earned Editorial Team of the Year. Despite being a small team of three, they achieved a 47% increase in global campaigns, producing award-winning work across podcasts, videos and written journalism. Highlights include campaigns for CREA, amplifying feminist and disability rights, and Wellcome, spotlighting health and climate change. Their podcasts for Audemars Piguet and L’Oréal ranked among the top on global charts, while their commitment to diversity and inclusion reshaped industry standards. Recognized with 11 industry awards and a Publisher Award, their impact continues to drive global growth.
Sela and Newcastle United paired up and secured three awards this year: Best Collaboration, Best Event and Best Use of Technology. Through the “Unsilence The Crowd” campaign, Sela and Newcastle United partnered with RNID and CuteCircuit to introduce haptic technology in NUFC shirts, enabling deaf fans to experience stadium noise as touch sensations. Debuting during a Premier League match, the initiative reached over 5 billion people and set a new benchmark for sports accessibility, with commitments from major leagues like the Premier League and La Liga.
Sela further showcased its expertise with “We Are One,” a cultural celebration that illuminated Newcastle’s landmarks using 3D projection mapping and water screens. Drawing over 15,000 attendees and reaching 450 million globally, the event strengthened Sela’s ties with fans and stakeholders, blending large-scale spectacle with meaningful community engagement. Together, these efforts solidified Sela’s reputation as a leader in innovation, collaboration and unforgettable experiences.
Explore all the 2024 Digiday Awards Europe winners below.
Agency Executive of the Year NEW
Tom Huggins, Group Digital and Data Director
Best Ad Tech Platform
AppLovin’s AI Tech Helping Advertisers Reach The Right Users
Best Brand/Publisher Partnership
Partnermatic – Revolutionizing European Affiliate Marketing
Best Branded Content Site
Birdie: Flock, the social network for social care
Best Collaboration
Sela x Newcastle United – Unsilence The Crowd
Best Contextual Targeting Offering
GumGum and Havas – The BBC’s Doctor Who Christmas Specials
Best Digital Product Innovation
Maestro, Equativ’s Curation Platform, Scales Alternative IDs
Best Ethical Data Practice NEW
Utiq: The Telco-powered Authentic Consent Service
Best Event
Sela x Newcastle United – We Are One
Best First-Party Data Strategy
pharosIQ: Distinctly different, strategically smarter.
Best Influencer Collaboration
Dexerto Media Group, PHD UK, Squarespace: Built Differently
Best Multi-Platform Campaign
UEFA x ERC – Get Trained, Save Lives CPR Campaign
Best Purpose-Driven Marketing Campaign NEW
UEFA x ERC – Get Trained, Save Lives CPR Campaign
Best Use of Data
Sky x Movable Ink: Personalized Sports Fan Engagement
Best Use of Emerging Technology
Optimising Attention: Totalenergies Wavemaker Lumen Research
Best Use of Interactive Content NEW
Precise TV, Generation Media & Panini
Best Use of Personalization NEW
Vyde, MGOMD & Nissan – Driving Insights-Led Personalisation
Best Use of Retail Media NEW
Currys x Epsilon: TVs hit the spot with Tech Hunters
Best Use of Social
Reklamania Creative & DIMES Cool Lime Mix
Best Use of Technology
Sela x Newcastle United – Unsilence The Crowd
Best Use of Video
Reklamania Creative & DIMES Cool Lime Mix
Campaign of the Year NEW
Reklamania Creative – DIMES Cool Lime Mix
Editorial Team of the Year
T Brand, the content studio of New York Times Advertising
Most Innovative Publisher
Mail Metro Media: A three-pronged approach to innovation
Most Innovative Technology Provider NEW
Brandtech’s Pencil: The only end-to-end GenAI marketing tool
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