By Digiday Editors  •  January 1, 2025  •

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Fragmentation of brand safety
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Industrialization of brand safety

In
Talking up Bluesky
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Talking up Threads

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Publishers influx to Bluesky
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Publishers exodus from X 

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Advertisers size up Threads
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Advertisers steer clear of X

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SPO-driven by quality 
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SPO-driven by commercials

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Agency curated marketplaces
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Agency trading desks 

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Worrying over how many third-party cookies will be left in the Chrome browser
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Worrying over no third-party cookies in the Chrome browser

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Wondering if 2025 is the return of ad tech IPOs
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Wondering if 2024 is the return of ad tech M&A

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Firing chief diversity officers
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Hiring chief diversity officers 

In 
SSPs betting on curated deals
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SSPs betting on SPO deals

In 
The Trade Desk’s disintermediating CTV suppliers 
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The Trade Desk’s disintermediating SSPs

In
Google antitrust reality
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Google antitrust Schadenfreude 

In
Brands espouse conservative values
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Brands espouse liberal values 

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Retail media networks push incrementality 
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Retail media networks push ROAS

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Platforms get in on curation 
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Ad tech gets in on curation

In
Lawmakers go after AI platforms
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Lawmakers  go after ad-funded platforms 

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Creators are becoming entrepreneurs
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Creators are becoming consultants

In
Creators (still) bemoaning platform payouts
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Creators bemoaning platform payouts 

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Creators spurn algorithms
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Creators reliant on algorithms

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Snapchat subscriptions FTW
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Snapchat ads FTL

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Musk sues advertisers
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Musk tells advertisers to go f*ck themselves 

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AI platforms cozying up to publishers
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Social platforms divorcing publishers 

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Buying programmatic ads via a SSP
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Buying programmatic ads via a DSP

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A-political CMOs
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Political CMOs

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Esports spring
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Esports winter

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Saudi investment in esports
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VC investment in esports

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Trump administration versus Meta 
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Biden administration versus Google 

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Netflix U-turn on live sports
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Netflix U-turn on ads 

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Retail media networks building ad tech
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Retail media networks buying ad tech

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Publishers bemoan commercial deals from AI platforms
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Publishers bemoan commercial deals from tech platforms

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Brands’ conspicuous silence on Google break up threat
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Brands’ conspicuous silence on Google’s post-cookie plans 

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Principal media
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Principal media

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Agencies dealing with client CFO
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Agencies dealing with client procurement

https://digiday.com/?p=562755