20 Splurge-Worthy Target Products You’ll Do The Whole Family A Favor Buying In 2025

A little splurge now and then keeps everyone happy — but most of all you.

1.

A large room air purifier because a clean house means clean air, too. Air purifiers can capture up to 99.9% of particles — like pollen, dust, and dander — and are a must for anyone with allergies or kids who are frequently sick.

Target

Promising review: “This has alleviated so many of my allergy issues. Price is reasonable and it’s not unsightly to look at. Buying another one.” —Me

Price: $161.99

2.

A towel warmer for the kind of luxury you’ve always dreamed of. Imagine the feel of toasty warm towels on a cold winter morning with the wonderful smell of aromatherapy. Remember that you most definitely deserve a little extra comfort. Oh, and your family. But mostly you.

Target

Promising review: “When my boys were babies I had a baby towel warmer, but it was small and I was dreaming of my own. Then my mom asked my husband and I what it is we really would like for our wedding anniversary and I discovered this Zadro Aromatherapy towel warmer. As someone who is into essential oils and nature, this was perfect! It fit’s up to three regular sized towels or two bath towels. Of course, when this arrived my boys were begging to try it out. I couldn’t believe there was no more battling about them taking a shower — in fact, they had a race who gets done first gets a warm towel. What a motivation haha.” —Marina Ruder

Price: $199.99

3.

A power bank so you can go to theme parks and on vacations without worrying if your GPS or apps will hold a charge. I went to Disneyland last year with my kids and EVERYTHING is done through the app. Without my power bank, I’d have lost all battery on my phone by mid-afternoon. Sure, my phone’s old, but with the power bank, I can save myself a $1,000 purchase.

Target

The 15W power bank comes with intregrated Lightning and USB-C cables.

Promising review: “This is such a great size and charges my phone two or three times. I love that it has both sizes of chargers for the new iPhone and older iPhones/Apple products. It also has a USB for any other kind of charger you might need. Perfect product!” —bwoo

Price: $59.99

4.

A fast-working countertop ice maker that will take care of the ice maker in the freezer running out of ice before you can get to it. This solution to your ice desert can make nine cubes in as few as six minutes, or make a whopping 26 POUNDS of ice in 24 hours. You never have to have lukewarm-instead-of-iced coffee again!

5.

A super easy, TikTok-famous Ninja Creami ice cream maker allowing you to make gelato, milkshakes, sorbet, or smoothie bowls with whatever ingredients you’d like. There’s no feeling quite like your kids obsessing over a secretly healthier version of their favorite treat. You deserve this win.

6.

A robot vacuum and mop combo that’ll allow you to finally stop wiping one foot then the other on your pant leg as you walk through your kitchen. Just set a schedule and you don’t ever have to think “ughhhhh I need to vacuum this place” ever again.

7.

A touch screen toaster to help your family have flawlessly toasted breakfast items every time. Just press a button and enjoy the best bagel you’ve had at home in ages.

8.

An air fryer, toaster, grill, and oven combo that makes cooking so much easier. So long, juggling baking temps and cooking times and hello to sweet convenience.

9.

A Ninja coffee maker with a pod option because you deserve a little treat, too. This all-in-one coffee maker is perfect for those mornings when you’re running so behind that grinding beans and measuring water is absolutely not going to happen. Having the option to pop in a coffee pod is nice insurance for a happy morning — and a happy parent = a happier family.

10.

An outdoor play area for younger kids so you don’t need to sacrifice outdoor time with the toddler while the crawling baby is constantly trying to eat grass or discover the great wide open. Yes, outdoor sensory experiences are important, but sometimes you just need a place to set the baby down with a few blocks while your other kid tries to fly a kite.

11.

A bird feeder with a camera to add a little zoological excitement to your day. This one comes with an app that identifies the birds so your family can confidently identify their favorite warbler Henry when they come for their lunch every day.

12.

An outdoor pizza oven that will make pizza night extra special. Not only does it quickly — I’m talking MINUTES — get you delicious, hot pizza, it’s weather resistant and can stay outside rather than clutter up your kitchen. And even if you’re not a chef, there’s a frozen pizza cooking option. Your regular oven could never.

13.

An outdoor heater to ensure that outside play is year-round play. This tabletop heater can provide warmth without the added temptation of becoming a high-stakes plaything for kids. You all deserve a little more cozy in your outdoor endeavors.

14.

A Montessori-inspired wooden play structure that can be converted into whatever movement style your energetic kid needs in the moment. It converts into a climbing structure, a slide, a rocking arch, or a fun place to calm down for a bit. With a weight capacity of 132 pounds, this is a toy that will stay interesting and LAST.

15.

A Wonderfold wagon to wrangle all of your kids and stuff at once. This wagon fits four, has a flap so they can crawl in themselves, and is about the same size as a double stroller would be anyway.

16.

A genuinely awesome Stairslide that’ll turn your staircase into the ultimate slide. No need to wait until you have enough cardboard boxes to construct a slide — every day can be a sliding-down-the-stairs kinda day. Parent of the year? Sure, you’ll take it.

17.

An ingenious SlumberPod designed for traveling with small kids. It can fit over a portable crib or small mattress and blocks out light so you don’t have to choose between you going to bed while it’s still light out or your young kids going to bed waaaaaaay too late. If you travel, keeping young kids less grumpy and less sleep-deprived is totally worth the investment.

18.

A sound machine and night-light combo that connects to your phone for optimal control and years of use. The sounds are gentle and can be adjusted through the app and it can double as a wake-up light as your child transitions to the big kid bed — saving you from the jarring 5 a.m. 2-inches-from-your-face whisper, “Can I get up yet?” My 7-year-old still uses hers and it helps keep my perpetually early riser from checking in on the time on weekends.

19.

An instant smartphone photo printer so you can edit pictures and print them instantly. Sure you can sift through a literal THOUSAND pictures of your family — OR you could print out the cutest ones and give them to grandparents, keep them in an album, or just keep them close. There’s nothing quite like having physical pictures of your growing kids.

20.

A 4-in-1 bounce house that has kids of all ages covered for some safe, enthusiastic play. This baby has everything: a bounce section with a basketball hoop, a slide that works as an entrance, and a separate ball pit for littles. Bounce houses are second to none for getting kid energy out and the perfect excuse for you to sit down and watch the fun. Plus they tend to get their money’s worth since they can be pulled out for parties or used inside if you have a space large enough.

And if you’re still wondering if it’s worth it, always let Moira Rose be your guide.